Struggling to amass engagements on YouTube? Well, that can be pretty discouraging. Of course, it’s very easy to think of giving up at this point.
But before you do that, there are three things you’ve probably not tried. So, in this article, we will explore three content creator secrets to transform your youtube engagement rates from zero to wow.
1. Make Reaction Videos To Trends
The definition of trends varies by category and niches. However, regardless, there is a recent upsurge in the demand for reaction videos.
Best of all, you don’t even have to think of any innovative idea. All you have to do is perfect the trend and bring out your unique personalities to the viewing pleasure of your audiences.
An example of this trend is expert reaction videos. Assuming you are an expert in the law, you can react to law movies, books, or other entertainment choices. The same goes for whatever niche you find comfortable. When doing this, you can start the content name with titles such as “lawyer reacts” “filmmaker reacts” or any other kind of professional you are. See an instance below from a lawyer.
If you’re not an expert in any niche, you don’t have to worry as well. Just pick any category you find comfortable to Express yourself and do that the way you can.
2. Work On Your Thumbnails
As a YouTuber, your first impression is your thumbnail. This is what people use to judge you in most cases. So, you need to put more effort into impressing with your thumbnail.
According to YouTube, 90% of videos with high engagements use custom thumbnails. So, let your thumbnail be an avenue to express and communicate your content. Express why they should watch the video instead of another in the competitive content creator pool.
As a rule of thumb, your thumbnails should feature the following;
- Clear texts to communicate what they should expect
- A reflection of your brand and personality
- Creative visual elements.
See an example of a channel that reflects these actively.
Remember, never be scared of being creative. Be different but not at expense of consistency. Be synonymous with a compelling brand image and watch your engagement soar.
3. Host Contests And Giveaways
It is very easy to gain dedicated fans through giveaways. A Hubspot study confirms this. An innovative way to leverage giveaways is by asking people to leave a comment to qualify. This works for small gifts and reflects on your engagements.
But if you want to take it further, include a secret question in your video. Then, hint about the presence of the question at the start of this video. This will elevate your watch time and increase your comment engagements with longer opinions and thoughts instead of spam.
Also, you can select a prize that resonates with your audience as this channel did below.
Apply this, and watch your rates ascend.
While it is quite easy to amass YouTube engagement rates, remember Rome wasn’t built in a day. But if you can react to trends, design a killer thumbnail, and host giveaways, you are on the path to becoming the next big thing in the creator economy.